Perhaps one of the most pivotal steps you will need to take is determining what type of software booth you are going to pick for the exhibition. Both trade show booth rentals and custom booths have their benefits, but the best option for your business will ultimately be determined by your budget, marking requirements, and how often you attend events. This article will highlight some of the differences between trade show booth rental and custom trade show booth displays to facilitate your decision on your next trade show appearance.
Cost Comparison: Rental vs. Custom-Built Booths
In the trade show booth rental versus custom-built booths debate, cost factors play an important role. Custom trade show booth displays have a hefty upfront cost. This includes the design expense, the booth’s fabrication costs, as well as the costs linked with transportation and even the setup. Plus, there are also ongoing costs you may face such as booth storage after the event. If your company does multiple trade shows a year or plans to reuse the booth over time, the trade show booth rental vs custom built method may be beneficial.
Likewise, renting trade show booths comes at a cheaper price. Rentals also only require payments for the duration of the event, as opposed to purchasing. This is especially important for smaller firms, new ventures, or businesses that have very few trade show appearances. Most booth rental companies will take care of the setting up and dismantling of the booth, which saves time and money when compared to doing the tasks yourself. Therefore, renting an exhibit will ultimately save you more money than paying for trade show services. Businesses stand to benefit more as well since renting requires only a single payment and no continual investments.
Flexibility and Design Options
With custom trade show booth displays, you receive full control over the design of the booth. You can build an exhibition that uses the best features of your business and brings your brand to life with maximum impact. Custom booths are a chance to add style and flair to a space while ensuring it tells the story of your brand accurately. Features such as digital screens, interactive displays, and several other modern technologies can be added.
Nonetheless, service providers that specialize in trade fair booth rentals have made significant strides in personalization. Design choices and even modular systems that fit specific requirements are now available to clients from many business rental companies. These displays usually permit the use of your branding, logos, and colors, and offer other elements like lighting, signage, and even graphics. While the aesthetics of a rented trade show booth may fall short of a purpose-built booth, these booths boast great functionality and visually appealing elements. Having the option to modify rented designs for every trade show allows the displays to stay non-obsolete and relevant without the need to create an entirely new design.
Positive for Business and Time Efficient
When weighing the decision of trade show booth rental versus a custom-built booth one other aspect that needs consideration is the more straightforward approach. Getting custom trade show booth displays designed and fabricated takes an ample amount of time. The assembly and delivery stages that follow fabrication can also add a great deal of time. Depending on the intricacies of the booth, the entire process can span months. Plus, logistics like transporting the booth or putting it up and taking it down at the event are extra considerations too.
On the plus side, trade show booths for rent tend to be more flexible. Most trade show exhibition booth rentals come with the option of setup, meaning that the booth can often be used immediately upon arrival at the venue. These services also take down the booth and pack it for you to save you effort and time at the end of the event. If you’re in a time crunch, renting trade show booths might be the best way to go, considering that there is no planning time required. These services often boast about their ability to remove headaches from managing logistics, giving you the ability to conduct business as usual while providing timely arrangements for your event.
Long-Term Investment vs. Short-Term Solution
A custom trade show booth display is considered a significant long-term investment, so consideration when making your selection is important. If your company takes part in trade shows often, having a custom booth would serve as a consistent branding strategy. They are durable and can be used for a long time, making them ideal for organizations that participate in numerous events every year. Custom booths also deliver a more professional appearance which, along with flexibility efforts, can build your company’s reputability.
On the flip side, trade show booth rentals are a great short-term option for businesses that exhibit infrequently or attend one to two trade shows a year. Renting a booth allows flexibility, letting you try different styles, layouts, and designs without being committed to a single option. This flexibility saves money while allowing businesses to try different layouts. In case participation in trade shows is irregular or seasonal, renting other booths might be the better option. Renting also avoids the scenario of spending too much on a custom booth that will not be used often enough to justify the expense. With lower financial risk, renting makes it easier to grow your trade show presence.
Rental Trade Show Booths and Custom Made Trade Show Booths
Your business’s objectives, budget, and trade show plans determine whether to go for trade show booth rental or custom trade show booth displays. A custom booth would be ideal if you’re attending several trade shows each year and need a booth that is deeply matched to your branding. On the other hand, trade show booth rentals are reasonable if your business needs a convenient, flexible, and cost-effective solution without the complications of building or designing the structure yourself.
Both options offer varying degrees of advantages and disadvantages and having a clear understanding of your business’s requirements will guide in deciding. It does not matter whether you go for a custom trade show booth display or a trade show booth rental, your business will always get the right booth that will capture the attention of visitors and increase your sales at the event. In custom-built booths, the company acquires effortless brand representation, while in rental booths, there is reduced expenditure and more adaptability.